- skimming
- skimming skim‧ming [ˈskɪmɪŋ] noun [uncountable]1. MARKETING when a company charges a very high price for a new product in order to make as large a profit as possible before competing products appear on the market and force the company to lower the price2. FINANCE TAX when a person or company cheats the tax authorities by not telling them about some of the profit that has been made:
• a dispute over alleged profit skimming
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skimming UK US /ˈskɪmɪŋ/ noun [U]► IT the practice of stealing someone's credit card details using electronic equipment, in order to use their account illegally: »Cash machines at several garages throughout London were fitted with skimming devices.
► FINANCE, TAX the practice of stealing money from an account, budget, etc. over a period of time in amounts that cannot be easily noticed: »The director's skimming of the charity's profits landed him in jail for a decade.
► (also market-skimming pricing) MARKETING the practice of charging a high price for a new product in order to make as much profit as possible before other similar products become available and prices fall: »A slow skimming policy is where the product carries a high price with a low level of promotion.
Financial and business terms. 2012.